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This Is The One Ingredient Skin Experts Swear By

Scientifically proven to help reduce fine lines and wrinkles. - by Kate Moffatt
  • 10 Jul 2020
This Is The One Ingredient Skin Experts Swear By

When it comes to skincare, there’s one key ingredient experts consider to be the Birkin bag of the category. Not only is it essential for maintaining premium skin quality, it’s also universally regarded as the antidote to a dry, dehydrated complexion. Unlike the Birkin though, this powerhouse ingredient doesn’t necessarily come with an expensive price tag – and it can be used by anyone (even those with sensitive skin). Yes, we’re talking about the humble yet hard-working hyaluronic acid.

What is hyaluronic acid?

To understand what this ingredient actually is (and more importantly, why we need it in our skincare routine), we spoke to L'Oréal Paris Global Scientific Director, Elisabeth Bouhadana, who explains what hyaluronic acid is in scientific terms: “Hyaluronic acid is a natural sugar polymer that most of our skin cells produce. It acts like a molecular sponge, holding 1000 times its weight in water to retain moisture and maintain the skin’s natural plumpness and rebound.”

In other words, it helps maintain skin’s hydration levels, giving it a smooth, plump looking appearance and helping to reduce the signs of fine lines and wrinkles. 

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I'm a mother! And I look like one. Puffy eyes, dark circles, dry irritated skin, loss of radiance, line and wrinkles.... No I'm not describing a sharpie Dog, these are all the things I was gifted as a result of birthing two beautiful children. Thank you hormones. Also, I would like to give a shout out to my arch enemies.. time and sleep. With that said, finding a moment for a skincare routine is like finding Wally in one of those Where's Wally books! I'm the first to admit mine is lacking and I've been neglecting my skin since Jett ( nearly 3 years old ). Other than the occasional blue berry peel, which happens twice a year, I don't have the time for facials regularly or to place many potions on my face morning and night. But recently we were given more time, time at home which, I decided to use by giving back to my skin and myself and enter a six week beauty challenge which included ONE product, a product that would offer hydration, wrinkle reduction, plumpness and bounce! My inner teenage self was internally dancing as if "New Kids on The Block" has been turned on. (Showing my age). Well enough chit chat, the proof is in the pudding. @lorealparis #revitaliftfillerserum plumped up my tired eyes, gave shine to me skin with hydration and reduced fine lines and wrinkles. Value for money and a product that actually achieved what it says! Happy Mummy. Check out stories for all before and afters. #beacuseyoureworthit #loreal #ad #mumhack #beauty #myhonestreview

At what age should you start using hyaluronic acid?

We don’t mean to scare you, but science says collagen and elastin starts breaking down in the skin from our mid-20s, though the damage isn’t visible to the naked eye at that stage. From the age of 30 though, the quantity and quality of hyaluronic acid produced by skin cells starts to decrease.

“With less hyaluronic acid available in the skin structures, the skin has more difficulty keeping hydrated,” says Bouhadana. “That’s why using hyaluronic acid is perfect from the age of 25 as it instantly compensates for any depletion, but also helps stimulate production by your own cells.”

What should you look for when buying a product containing hyaluronic acid?

According to Bouhadana, it’s vital the product you choose packs a “pure and high concentration of HA (above 1%) with an indication of the molecular weight on the packaging.” Enter the L'Oréal Paris Revitalift Filler Serum, which boasts a non-greasy finish, rapid absorption, and most importantly, a scientifically formulated blend of two forms of hyaluronic acid.

“L'Oréal Paris Revitalift Filler Serum contains macro hyaluronic acid, which helps to intensively rehydrate and smooth the skin’s surface by retaining up to 1000 times its weight in water,” Bouhdana explains. “Meanwhile, micro hyaluronic acid penetrates the skin more deeply, creating a plumping effect from within.”

Clinical studies of the L'Oréal Paris Revitalift Filler Serum further reveal a 47% reduction in overall wrinkles after 6 weeks* of usage, while from day one, skin is deeply hydrated, feels more plump and looks smoother. Sign us up!

L'Oreal Paris Revitalift Filler Serum

How often should hyaluronic acid be used and where in a skincare regime does it sit?

According to Bouhdana, hyaluronic acid can and should be used every day. “Use morning and evening, always on a cleansed skin so that it can penetrate easily into the skin,” she says. “It can be used alone or before your usual moisturiser.”

Myth busting: Is it true that hyaluronic acid draws water away from the skin in cold climates?

Absolutely not, says Bouhadana, arguing that problems may actually arise if you don’t have enough hyaluronic acid in your skin tissue to slow down the dehydration process and keep the moisture in. “As a result you may lose water in your skin too fast,” she explains. “This could result in dehydration lines and expression appearing, first around the eyes and then elsewhere. So remember, whatever the age I recommend using an HA serum at high concentration.” Consider that myth officially (and scientifically) busted.

Finally, which skin types are suited to hyaluronic acid?

The good news is, hyaluronic acid definitely doesn’t discriminate. “All skin types can benefit from hyaluronic acid,” says Bouhadana. 

*Clinical scorage, 53 women.

Brought to you by L'Oréal Paris.

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