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  1. Home
  2. Beauty

The Cult Korean Serum that Sells Every 10 Seconds

The brand is finally launching in Australia. Ready, set, go. - by Shelbi Bartlett
  • 11 Mar 2020
The Cult Korean Serum that Sells Every 10 Seconds

Sulwhasoo, Korea’s leading luxury beauty brand, is famous for their highly-coveted First Care Activating Serum which sells every 10 seconds in Korea.

Rooted in Korean medicine and inspired by Eastern philosophy, the formula harnesses the power of Sulwhasoo’s signature Jaum Balancing Complex, comprised of precious medicinal herbs Lotus, Rehmannia, Peony, Solomun’s Seal & White Lily.

An iconic product for over twenty years, it’s designed to be the first step in your skincare routine, activating and boosting the radiance of your complexion whilst increasing the absorption and results of subsequent products. 

You can get your hands on the serum and other products in the Sulwhasoo range when it launches in Australia and New Zealand in all 21 Sephora stores and online from 17th March 2020. 

Sulwhasoo First Care Activating Serum, $112; at Sephora

Sulwhasoo Activating Serum

Here are some other products that fly off the shelves:

The Body Shop Drops of Youth™ Youth Concentrate – Sold Every 23 Seconds

The Body Shop Founder, Dame Anita Roddick, was a passionate believer that lines are sign of life and that they tell our story. Age strong with their Drops of Youth™ Youth Concentrate, a hydrating, lightweight, gel-like formula to give your skin a boost of freshness that’s protected from both indoor and outdoor pollution.

The Body Shop Drops of Youth™ Youth Concentrate, $49; at The Body Shop

Body Shop Drops of Youth

Trilogy Rosehip Oil Antioxidant+ - Sold Every 20 Seconds

Dubbed as the “everything-your-skin-needs” beauty oil, this product offers intensive nourishment, hydration and repair. The carefully selected seed oil blend uses red berry super antioxidants which not only protect the skin against pollution that may occur in Australian conditions, but also pigmentation and weakened skin that is caused from free radicals.

Trilogy Rosehip Oil Antioxidant+, $36; at Priceline

Trilogy Rosehip Antioxidant

Paula’s Choice 2% BHA Liquid Exfoliant – Sold Every 60 Seconds

AKA: the workhorse of your beauty regimen. This gentle leave-on exfoliant with salicylic acid quickly unclogs pores, smooths wrinkles, brightens and evens out skin tone. There’s a reason why this one sells every minute – you can see results after your first use.

Paula’s Choice 2% BHA Liquid Exfoliant, $38; at Paula's Choice

Paula's Choice Liquid Exfoliant
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